30 September 2010

how this works

gina actually finished this one - the kerning on the font is a little off, but i think it's pretty solid.

i had this...

But not only is that overcomplicated, saying "we're not going to say anything else" and then saying a whole lot more makes no sense.

this isn't exactly a new idea, but I think it's the first time I've done it in print..


which i thought was a completely different direction for me. i did the art, rod threw some words on it, and we had an advertisement for a beer and cheese event. oh boy.

it's not perfect (far from it), but at least it was different. good practice.

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